Marketing Essays
The essays below were written by students to help you with your own studies. If you are looking for help with your essay then we offer a comprehensive writing service, provided by fully qualified academics in your field of study.
Marketing Essays & Related Services
Looking for marketing dissertations? we have a range of dissertation content available at our sister website UKDiss.com including example marketing dissertations, proposals, literature reviews and dissertation topic and title examples.
Hunger Games Marketing Report
Example essay. Published: 29 December 2017
This essay will present an analysis of some of the reasons for the commercial success of the recent movie “The Hunger Games” a film that generated $155m in ticket sales in the US alone (LA…
Building a Brand
Example essay. Published: 29 December 2017
Introduction The American Marketing Association (1960, pp. 9-10), stated one of the first definitions of a brand. They stated that a brand was “a name, term, sign, symbol or design, or a combina…
Effective Customer Relationship Management System
Example essay. Published: 29 December 2017
This essay explores the need for customer relationship management systems. It begins by explaining how the organisational environment has changed and the pace of change is accelerating. It then consid…
Differences Between Goods and Services
Example essay. Published: 29 December 2017
This question will be answered in three distinct sections. In the first section the major differences in the evaluation of goods and services will be outlined and in the second section the reasons beh…
Differences between Manufacturing and Service Organisations
Example essay. Published: 29 December 2017
This essay will briefly describe the development of services thinking within the Operations Management paradigm. The discussion will subsequently identify differences between manufacturing and service…
Consumer Behaviour and Marketing
Example essay. Published: 29 December 2017
Why consumer behaviour and an understanding of such processes is useful from the perspective of the marketer Introduction Marketers in today’s business environment are presented with the particu…
BP’s Marketing Strategy
Example essay. Published: 29 December 2017
1. Introduction Multinational corporations operating in complex and diverse political, economic, social and cultural environments have to improve, adjust and develop their marketing strategies on a re…
Five Approaches to the Study of Consumer Behaviour
Example essay. Published: 29 December 2017
Economic Man, Psychodynamic, Behaviourist, Cognitive and Humanistic Consumers possess considerable discretion to make independent and autonomous choices about what they will and will not buy, from who…
Theories in the marketing communication framework
Example essay. Published: 12 October 2017
According to Kotler (2003, p.563) “A way of looking at the whole marketing process from the viewpoint of customer” Fundamentally, marketing communication is the essential process to convey…
Ford Motor Company: Challenges and Opportunities
Example essay. Published: 10 October 2017
The purpose of the following report is to identify the most significant problems facing the Ford Motor Corporation and recommend a course of action that most adequately resolves the challenges of toda…
Macro And Micro Environment Analysis Of Ford Motors
Example essay. Published: 10 October 2017
Introduction Ford Motor Company (Ford) is the largest automotive manufacturers in the world, operating in 200 markets across six continents. The brand includes Ford, Lincoln, Mazda, Mercury and Volvo….
Key Success Factors of the Ford Motor Company
Example essay. Published: 10 October 2017
Introduction This case analysis is made on Ford Motor Company, presented below are key success factors that a global automotive player should possess in order to remain competitive, more over a brief …
Market Analysis of Ford Motor Company
Example essay. Published: 10 October 2017
For this essay, I am going to research how Ford Motor Company approach their target market, SWOT analysis, environmental forces and 4 elements of marketing mix to attract people to buy their products….
Marketing Communication Strategies of Skoda
Example essay. Published: 9 October 2017
Marketing – The Process Precisely defined, marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customer…
Comparative Analysis of Nike and Adidas
Example essay. Published: 9 October 2017
Adidas is the second largest company who manufactures sporting goods all over the world. It was established in 1920.The Original founders of Adidas were two brothers Rudolph and Adi Dassler .The compa…
Challenges Faced by IKEA
Example essay. Published: 9 October 2017
Today customization and new product in market is very important due to customer demanding for more and consumer market is changing faster. (Cox and Alam 1998) IKEA has strong ideas in customizing its product to suit the tastes of local markets because IKEA does all the analysis before venture to other country markets. …
SABMiller Company Analysis
Example essay. Published: 5 October 2017
Contents (Jump to) Mission and Philosophy of SABMiller Market Analysis of SABMiller SWOT Analysis of SABMiller SABMiller Ansoff Matrix Marketing Entry Strategy of SABMiller SABMiller Foreign Direct I…
Application of Marketing Theories to Practice
Example essay. Published: 4 October 2017
Introduction This report shows the different field of businesses and the methods that our company was using in SimVenture comparing with theories. Marketing and Sales Our company’s main marketi…
Yakult Marketing Plan
Example essay. Published: 2 October 2017
INTRODUCTION: History of Yakult Yakult Honsha Ltd. was founded in 1930 by Dr. Shirota. For over the past 75 years, the company has expertise in the field of beneficial bacteria. The main activity o…
Vodafone Marketing Strategies
Example essay. Published: 2 October 2017
Advertisement…. Vodafone has a specific advertisement strategy in new Zealand .Vodafone try to target its customers through advertisement. Vodafone spend huge money on its advertisement that cu…
Tip: If you can’t find what you are looking for, try shortening your search phrase. E.g. “CSR”
