Marketing Essays
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Marketing Essays & Related Services
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Hotel Profile and Marketing Plan
Example essay. Published: 3 January 2018
Executive summary In this essay we concentrate on Starwood hotels, this is a world famous chain of hotels. We talk about the marketing strategies, hotel staff training of Starwood. The hospitality, le…
Analysis of Lindt & Sprüngli Chocolate Brands
Example essay. Published: 3 January 2018
In 2001, chocolate production (without semi-finished products) in Germany reached to 730,000 tons, of which 50,000 tons were exported. Sales volume of German chocolate market was the biggest in the Europe…
Advantages and Disadvantages of Rebranding
Example essay. Published: 3 January 2018
Introduction Brand identity awareness as we understand it now appeared in the 19th century with the introduction of packaged goods. As soon as products were no longer produced by local manufacturer th…
Internal and External Analysis of Volvo
Example essay. Published: 3 January 2018
The macro and micro environmental factors 1) Outline and discuss the macro and micro environmental factors that are influencing Volvo’s strategy? The micro environment is which explains the inte…
Marketing Concept and Market Segmentation at KFC
Example essay. Published: 1 January 2018
The philosophy of marketing management is that organizational goals and achievements depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than the competitors (P. Kottler. 2008)…
Various Models of Consumer Behaviour
Example essay. Published: 29 December 2017
Introduction This study uncovered that the field of consumer behaviour represents a broad ranging category where marketers seek to understand individual and group motivations, reactions and responses…
Service Marketing & Quality Frameworks
Example essay. Published: 29 December 2017
Introduction A service is “any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may n…
Various Forms of Marketing Communication
Example essay. Published: 29 December 2017
INTRODUCTION The marketing concept is all about achieving corporate goals by meeting and exceeding customer needs better than the competition. The way to do this is for companies to consider what valu…
Methods of E-Marketing
Example essay. Published: 29 December 2017
Introduction The spectacular development of the internet has triggered much interest in different areas such as marketing. Businesses are experimenting with this new type of technology to support thei…
Apple Marketing Strategy
Example essay. Published: 29 December 2017
Introduction The on-going technological advancements in the electronic devices industry make it very competitive (DeGusta, 2012). Companies, therefore, need to be very strategic in their marketing act…
The Marketing Communication Process
Example essay. Published: 29 December 2017
The marketing communication process represents varied disciplines and tools that are composed of five elements (Finne and Gronroos, 2009). These represent advertising, personal selling, sales promotio…
Impact of Advertising on Consumer Purchase Behavior
Example essay. Published: 29 December 2017
It can be said that advertising is a subset “promotions” in the marketing mix decisions and promotions put simply involves the mass communication of the product offering to the target mark…
Differences between B2B and B2C Marketing
Example essay. Published: 29 December 2017
This assignment explores how business-to-business (B2B) marketing differs from business-to-consumer marketing. It will define marketing for the purposes of this assignment and then explore how it is a…
Successful Social Media Marketing Campaigns
Example essay. Published: 29 December 2017
The use of social media has increased exponentially, creating a fertile ground for platforms as a medium for advertising (Treadaway and Smith, 2012). However, advertising on social media can be very d…
Starbucks Coffee Brand Strategy
Example essay. Published: 29 December 2017
‘The Way I See It’: Customer Association and the Success of the Branding Strategy of Starbucks’ Coffee Introduction Maintaining an effective brand image is a challenging task, where a co…
John Lewis Social Media Strategy
Example essay. Published: 29 December 2017
Introduction The John Lewis Partnership is a well known British retailer that functions in the department store, supermarket sectors, insurance credit cards, limited manufacturing activities and other…
Maslow’s Four Theories of Motivation
Example essay. Published: 29 December 2017
Introduction This paper begins by presenting four theories of motivation; Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor theory, Adams’ Equity theory and the Goal Setting theory….
Marketing Strategy Report for NEXT PLC
Example essay. Published: 29 December 2017
1. Introduction In the following report the marketing strategies of Next PLC, a British based clothing and home products retailer will be researched and analysed before recommendations for possible im…
Marketing Portfolio for Starbucks
Example essay. Published: 29 December 2017
1.0 Executive Summary The report examines and analyses a portfolio of advertisements from Starbucks. The main segmentation criteria used by Starbucks is psychographic segmentation, targeti…
Example Marketing Plan for Tourist Attraction
Example essay. Published: 29 December 2017
London’s Ships of Historical Interest Partnership – Marketing Plan Executive Summary London’s Ships Partnership is not simply a tourist attraction, but a serviceable brand. Counting …
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