Marketing Essays
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Marketing Essays & Related Services
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Lenovo Brand Strategy
Example essay. Published: 11 July 2017
Abstract Purpose – This study aims to apply the reviewed literature of brand identity, brand strategy, and product positioning to analyze the lessons and improvements on how Lenovo, a No.1 PC ma…
Nike’s Entry into China
Example essay. Published: 11 July 2017
China is one of the major fastest growing markets in the world and the most popular markets for foreign entrants. One of todays major business challenges requiring logistics insight is the dramatic gr…
Air Asia Consumer Buying Process
Example essay. Published: 10 July 2017
Introduction The Slogan of AirAsia goes as ‘Now Everyone Can Fly’. It is now the leading airline that was established in the year 2001 with the dream of making flying possible and achievab…
IKEA Background and Analysis
Example essay. Published: 10 July 2017
IKEA began operating in Sweden in 1943. The founder of IKEA is Ingvar Kamprad who is from Sweden. The previous CEO of IKEA is Mikael Ohlsson, replaced by Peter Agnefjall in 2013. IKEA is a private lim…
Indian Premier League Marketing Case Study
Example essay. Published: 10 July 2017
Cricket is just one of those many sports which was conceived by the English and perfected by the world; the Indian Premier League is just an extension of this phenomenon. The Twenty 20 format was inve…
Business Report: SimVenture
Example essay. Published: 10 July 2017
This report is based on the engagement with SimVenture – a business simulation which allows us as a team to setup and run our virtual company and learn about business and being an entrepreneur. …
Zara Competitive Advantage Essay
Example essay. Published: 10 July 2017
There is a tough competition in clothing retailers. Who has a competitive advantage in clothing retailing will be the winner. “Competitive Advantage” refers to a company’s profit and…
Colgate Competitor Analysis
Example essay. Published: 10 July 2017
It all began in 1806, when soap was commonly made at home; William Colgate had the genius idea to start selling individual portions of starch, soap and candles. This business was born on Dutch Street,…
Modern Approaches to Food Production
Example essay. Published: 10 July 2017
The world id currently facing huge issues such as hunger and many people are starving and are dying because of the lack of food. There is not enough food to cater for everyone. Faster food production …
Apple Competitive Strategy
Example essay. Published: 10 July 2017
Apple’s practices, procedures and policies reflect the differentiation strategy to target the wide range of customers as the overall competitive strategy of the company. The company serves a wid…
Elie Saab Marketing Analysis
Example essay. Published: 10 July 2017
Expanding a luxury brand without diluting its luxury status has become a challenge to many luxury brands. Premium luxury brands therefore need to plan their expansion strategy carefully. This report w…
What are the Benefits of Fair Trade?
Example essay. Published: 10 July 2017
According to many authors, food is physiological basic needs of the human being (Blackwell et al, 2006). Nowadays, people are getting interested health, organic and wellbeing food but most people do n…
Omo Detergent In Nigeria
Example essay. Published: 10 July 2017
Omo is manufactured and distributed by Unilever Nigeria Plc, which is a subsidiary of the multinational food and vitality company, Unilever whose corporate mission is “to add vitality to life…
Introduction and History of Sainsburys
Example essay. Published: 10 July 2017
John James and Mary Ann Sainsbury established Sainsbury’s in 1869 which grew rapidly and become the largest grocery retailer in 1922 and also become the first self-service retailing in the UK an…
Manchester United SWOT Analysis
Example essay. Published: 10 July 2017
It has been argued that Manchester United is one of the best football clubs in the world, who has more than a hundred years history and lots of funs all over the world. According to Benson (2008), sin…
Reviewing Corporate Social Responsibility of Starbucks
Example essay. Published: 10 July 2017
The purpose of this annotated bibliography project is to research and review articles within the last 10 years regarding the corporate social responsibility of the Starbucks Corporation. All the artic…
Danone Marketing Strategy
Example essay. Published: 10 July 2017
Danone is the world’s largest fresh dairy company with a thousand cups of Danone offerings being consumed every second around the world. It operated in India through a joint venture with the Bri…
Rogers Communications Analysis
Example essay. Published: 10 July 2017
Currently Rogers has competition with companies like Bell Canada, TELUS and Shaw Communications. There are also new providers in the industry that are offering products and services at low prices. Rog…
Consumer Behaviour in Fashion Industry
Example essay. Published: 10 July 2017
David Holloway had always been rather rebellious and he continued to be so during his time studying fashion. However, he produced annual collections which stunned his teachers with their inventiveness…
Zara Company Analysis
Example essay. Published: 10 July 2017
I selected Zara to be the topic of my strategic management individual assignment. I’ve chosen this topic because Zara is one of the leading companies in the fashion industry and they follow stra…
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