Marketing Essays

Brand architecture and branding analysis

Example essay. Published: 5th May 2017

“A brand is name, term, sign, symbol or design or a combination, intended to identify the goods or services of one seller and to differentiate them from those of competition” American mark ...

Brand Audit Of Chang Beer

Example essay. Published: 21st Apr 2017

This report is about a brand audit of Chang Beer. It begins with an overview of the company and its marketing strategy before proceeding to an analysis of the global beer industry with a comprehensiv ...

Brand awareness on brand loyalty

Example essay. Published: 1st Jan 2015

Recently, the increasing level of buyer consciousness has made buyers select their well renowned and favorable brands. Therefore, if enterprises desire to beat their competitors, they have to make buy ...

Brand Building And Positioning For Cadburys Marketing Essay

Example essay. Published: 1st Jan 2015

The history behind marketing efforts of most modern businesses is that the company should recognise the needs of their customers and produce products and services to gratify those needs. Like this, th ...

Brand Community And Brand Loyalty Marketing Essay

Example essay. Published: 1st Jan 2015

The purpose of the literature review is to provide the readers an entire overview of previous studies and researches carried out on this area of study as well as to identify gaps in the literature bef ...

Brand Community and its Relationship with Brand Culture

Example essay. Published: 1st Jan 2015

Community is a core of social thought and has a long intellectual history. The nineteenth and early twentieth century social theorists, scientists, and philosophers were concerned with its impact and ...

Brand Congruence: Consumer Behavior And Purchase

Example essay. Published: 28th Apr 2017

With the retail format gaining prominence in India, especially in the urban areas, the question a brand needs to ask is how to get noticed among the brand clutter on the retail shelf. With hundreds of ...

Brand Development of Aperol

Example essay. Published: 23rd Sep 2019

Aperol Brand Development coursework Table of Contents Introduction Aperol Background Brand Elements Brand strategy Brand Positioning ...

Brand Development Strategy at Apple

Example essay. Published: 23rd Sep 2019

Building the World’s Most Valuable Brand: APPLE Inc.                       ...

Brand Equity And Luxury Brands

Example essay. Published: 19th May 2017

Most of successful businesses hinge upon their great business strategies. The business strategy generally composes of four components: the product-market investment decision, the customer value propos ...

Brand Equity Case Study Nike Marketing Essay

Example essay. Published: 1st Jan 2015

The world constantly changes and disparities, however, some top brands seem to keep their leadership position in their industry to this day. Strong brands are amazingly durable and have the ultimate a ...

Brand Equity of HP Laptops

Example essay. Published: 9th Jan 2018

Introduction As the lifestyle is changing, needs of people are changing accordingly from more technology prone to advancement in electronic devices usage. People want faster paced life, leading to end ...

Brand extension for leveraging brand equity

Example essay. Published: 1st Jan 2015

Brand extensions are one of the most popular strategies for leveraging brand equity. By launching new products under popular brand names, firms hope that consumers will respond more favorably to the n ...

Brand Extensions In An FMCG Sector

Example essay. Published: 1st Jan 2015

Brand Extensions are a vital element for a business and it has become a very common practice for the companies, especially in the FMCG sector to grow in its sales and profit targets. Although, how muc ...

Brand Extensions In Fashion

Example essay. Published: 18th Apr 2017

The Indian market and the Indian consumer are evolving. India is currently on its growth path, and India, currently the worlds twelfth-largest consumer market today is expected to become the fifth-lar ...

Brand Extensions: Good or Bad?

Example essay. Published: 16th May 2017

A distinct brand name is a very valuable asset to the business. A brand which may come in different forms such as a symbol, a sign, a design, or a combination of any of the mentioned forms, is what id ...

Brand history and overview of GAP

Example essay. Published: 4th May 2017

Since the day Founders Doris and Don Fisher open the first Gap store in San Francisco in 1969, Gap as a small local brand develeped rapidly to be a global fashion brand nowdays.As one of the largest s ...

Brand Identity And Brand Image Marketing Essay

Example essay. Published: 1st Jan 2015

In business brand isn’t a new theory. It is used by marketers from long time to identify their products from other competitors that have same product category. As Van Den Heever said ” the ...

Brand identity comparison

Example essay. Published: 1st Jan 2015

Abstract        Brand Identity is of a major for the brand manager. It leads to brand equity for the company. For a brand identity to be strong enough, a company has to be like Amazon and WH Sm ...

Brand Identity in Competition

Example essay. Published: 30th May 2017

Summary and synthesis What is a brand? A brand is a distinguished name and/or symbol (such as logo, trademark, or package design) intended to identify the goods or services of either one seller or a g ...

Brand Identity Prism Kapferer For Nike Running Shoes Marketing Essay

Example essay. Published: 1st Jan 2015

According to Kapferer’s model, the brand identity prism for Nike running shoes has six dimensions which are physique, relationship, reflection, personality, culture and self-image. First, physiq ...

Brand Image Of Premier League Football Sponsorship

Example essay. Published: 3rd May 2017

Purpose – The purpose of this paper is to determine the effects of Sponsorship of Premier League football clubs on the Sponsors brand image and whether their association with valuable football t ...

Brand impact on Consumer Buying Behaviour

Example essay. Published: 9th May 2017

Consumer driven approaches is widely adopted by the companies in order to enhance countless emerging needs of modern customers. Branding becomes a crucial activities of consumer driven approach and it ...

Brand loyalty

Example essay. Published: 1st Jan 2015

INTRODUCTION Brand loyalty is the preference of the consumer to buy a particular brand in a specific product category. ‘Brand loyalist have the following mindset: “I am committed to this b ...

Brand Management comparison of two retail outlets

Example essay. Published: 1st Jan 2015

“Our competitors are better because Wal-Mart exists,” (Bergdahl, 2010). Wal-Mart and the Target Corporation are considered as some of the most prominent and highly reputed departmental sto ...

Brand Management For Fashion Industry

Example essay. Published: 16th May 2017

Introduction Though brand management is not limited to the apparels and accessories it is very evident that fashion industry has given the word a turnaround over the years. From brand fanaticism to Br ...

Brand Perception And Customer Buying Behaviour

Example essay. Published: 15th May 2017

In this chapter, concepts, theories and relevant models about branding, brand perception and customer buying behaviour will be discussed in detail. An individual who buys products for personal use and ...

Brand Performance In Toothpaste Category Marketing Essay

Example essay. Published: 1st Jan 2015

In todays world success of any firm is depends upon extent of satisfied and loyal customers. With so much of changes around us in terms of technology, innovation, lifestyle etc, it is really very diff ...

Brand Performance In Toothpaste Marketing Essay

Example essay. Published: 1st Jan 2015

In todays world success of any firm is depends upon extent of satisfied and loyal customers. With so much of changes around us in terms of technology, innovation, lifestyle etc, it is really very diff ...

Brand Personality And Its Effect Marketing Essay

Example essay. Published: 1st Jan 2015

Imagine that when you just meet a new classmate in classroom or meet a new colleague in office, and he or she want to be friend with you, however, you have no idea about this person, and don’t i ...

Brand personality and positioning effects on consumer behaviour

Example essay. Published: 1st Jan 2015

The purpose of the research study is to investigate the influence of fast fashion on consumer’s buyer behaviour and their decision making using a case study on Zara. The assessment of consumer b ...

Brand Personality: Color and its’ Impact on Marketing

Example essay. Published: 8th Feb 2020

 The success of a business can often be traced back to the little things that aid in this success. Choosing an appropriate color scheme when forming advertisements and creating a brand logo ...

Brand portfolio analysis of clinique and radox

Example essay. Published: 1st Jan 2015

There used to be a time when the sole purpose of taking a shower was to get clean. It was an environment centric mode of cleansing that required much lesser water and was an efficient, quick and easy ...

Brand positioning effect on consumer decision making

Example essay. Published: 1st Jan 2015

How does a brands personality and positioning affect consumer decision making in fast fashion? The purpose of this study is to investigate the influence of fast fashion on consumers’ buying beha ...

Brand Positioning In The Target Market For Nike

Example essay. Published: 18th Apr 2017

Its Products offer a wide range of choices for the individuals; from sports equipment, athletic shoes, to clothes. But this paper focuses on Nike athletic shoes- how it has created a distinct impressi ...

Brand Positioning Of Mcdonalds Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction The topic here selected is “Brand positioning of McDonalds in UAE”. For any company, its Brand image is its most valuable asset. Brand Positioning is a marketing term which me ...

Brand Positioning Of Sap Erp Marketing Essay

Example essay. Published: 1st Jan 2015

What positioning strategy does is to create an image for the product that a company wants to bring in the mind of customers, in order to make them realize the current situation of market and competito ...

Brand Recognition In Trash Bags Marketing Essay

Example essay. Published: 1st Jan 2015

This case deals with the research analysis of the market conducted by the company Ad-Lider Embalagens, SA to determine the variables that would impact the launch of the new drawstring trash bag produ ...

Brand Report Card Analysis Of Hyatt Brand Portfolio Marketing Essay

Example essay. Published: 1st Jan 2015

When a company is assessing its own brands, it is often important to give an objective and precise assessment on its competitors as well. As a Chinese saying goes, the only way to win a war is to try ...

Brand Report Card Analysis Of Intercontinental Brand Marketing Essay

Example essay. Published: 1st Jan 2015

1. Introduction In the current business world, for companies of all sizes in all types of industries and all types of markets, it has become a priority to well build and manage brand equity. As a matt ...

Brand Report Card Analysis Of Intercontinental Brand Portfolio Marketing Essay

Example essay. Published: 1st Jan 2015

1. Introduction In the current business world, for companies of all sizes in all types of industries and all types of markets, it has become a priority to well build and manage brand equity. As a matt ...

Brand Resonance Model and Brand Equity for Building Brands

Example essay. Published: 23rd Sep 2019

Critically discuss how both the Brand Resonance Model and the concept of Brand Equity may be used to guide brand building activities. A brand is defined as a “name, term, sign sym ...

brand strategy adopted by an automobile company Volkswagen

Example essay. Published: 1st Jan 2015

This report is a depiction of the brand strategy adopted by an automobile company Volkswagen. This primarily covers the brand management by the company including the critical evaluation of the brand ...

Branding And Customer Perception Of Low Cost Airlines Marketing Essay

Example essay. Published: 1st Jan 2015

Commercial airlines have grown tremendously over the past decade, and looks set to continually rise again, after a downfall due to the global recession, as airline tickets become cheaper for consumers ...

Branding in the Automotive Industry

Example essay. Published: 24th May 2017

Marketing Branding Consumers Abstract This paper discusses what branding is; the key elements of branding; and the importance of branding in the automobile industry. As we all know, automobiles for so ...

Branding Strategies Of Asda Marketing Essay

Example essay. Published: 1st Jan 2015

Branding is a most important tool for any product or company to gain a long term market share. The aim of this study is to develop an understanding of branding and its implications in the retail marke ...

Branding Strategies Of Pepsi And Coke In Asia

Example essay. Published: 28th Apr 2017

Pepsi and Coke without doubt are the biggest and most popular rivals in the non alcoholic beverage category worldwide. Both companies have international businesses and over the years learnt to adapt t ...

Brando Vitalis Just in in Time Distribution concept

Example essay. Published: 1st Jan 2015

The underlying cause that drove Barilla’s then Director of Logistics, Brando Vitali, to propose his “Just-in-Time Distribution” (JITD) concept was the extreme fluctuations in demand ...

Breadtalk International Marketing Plan Marketing Essay

Example essay. Published: 1st Jan 2015

Principal subsidiary of Breadtalk i.e., Breadtalk Pte Ltd, is incorporated in Singapore below the Companies Act on 24 April 2000. It was founded by Dr. George Quek (Chairman) and Katherine Lee (Deputy ...

Breakdown of the Pestel Analysis

Example essay. Published: 1st Jan 2015

EThames Graduate School (ET) is a modern and dynamic Higher Education institution offering students a complete range of high quality UK recognized qualifications. Our career focused degree programs pr ...

Bribery In International Marketing Marketing Essay

Example essay. Published: 1st Jan 2015

Bribery and corruption is a way of life in many countries and these practices affect the way international business is regularly conducted. However, in most of these countries, it is illegal to offer ...

Brief background of Waitrose

Example essay. Published: 3rd May 2017

Company history When Arthur Rose, Wallace Waite and David Taylor opened their first little grocery shop in 1904 at 263 Acton Hill, West London, little did they identified that the firm would have beco ...

Brief Description Of Pricewaterhousecoopers

Example essay. Published: 16th May 2017

PricewaterhouseCoopers (PwC) is a global network of 153 member firms (partnerships) each of which is an independent legal entity. PwC belongs to the professional services industry and provides assuran ...

Britannia Industries Limited Is One Leading Bakers Marketing Essay

Example essay. Published: 1st Jan 2015

Britannia Industries Limited is one of the leading players in the bakery segment in India. Its product portfolio includes various types of biscuits, breads and cakes. The company primarily operates in ...

Britannia Industries Problems

Example essay. Published: 20th Jul 2017

Britannia begins with the business producing electricity. Britannia mechanized its operations, and in 1921, it became the first company in Asia using imported gas ovens. Britannia’s business was ...

Britannia Marketing Analysis

Example essay. Published: 27th Jun 2017

Britannia is available in all over India. Britannia Industries limited is engaged in the provision of bakery products, including biscuits, bread, Rusk, and cakes. It is headquartered in Kolkata. Emplo ...

Britannia The Best Known Brands In India Marketing Essay

Example essay. Published: 1st Jan 2015

The objective of this project is to identify the problem faced by Britannia Industries Limited in the SCM area and provide a solution to it. The main problem identified is the “Bullwhip Effect&# ...

British Airways Marketing Mix

Example essay. Published: 18th Jul 2017

“British Airways plc (LSE: BAY) is the flag carrier airline of the United Kingdom. The headquater of Britsh Airways is situated in Waterside near by its core London Heathrow Airport and BA is th ...

British American Tobacco Marketing Strategy

Example essay. Published: 14th Jun 2017

1.0 Introduction The purpose of this report is to develop a next 3 years marketing plan for British American Tobacco. British American Tobacco is listed as the 19th company in the FTSE100 index. Analy ...

British Company Woolworth And Causes Of Its Failure Marketing Essay

Example essay. Published: 1st Jan 2015

The British Company, Woolworths is normally categorized as a variety store dealing in retailing of a range of varying products. Historically it was established as a subsidiary of an American Company F ...

British Heart Foundation Organisational Analysis

Example essay. Published: 18th Jul 2017

The British Heart Foundation is a not-for-profit organisation. We are the UK’s largest heart charity (the fifth largest charity in the UK), fighting heart and circulatory disease. Largest funder ...

British Telecommunications Shortcoming And Capabilities Marketing Essay

Example essay. Published: 1st Jan 2015

The paper attempts to analyse British Telecommunication’s shortcoming and capabilities, and provides recommendations to the company on effective and efficient use of resources. The paper will co ...

BRL Hardy Case Analysis Recommendations

Example essay. Published: 7th Jun 2017

The wine industry is a considered to be highly competitive industry that has yet to see emerge a true global company with an international brand. The position of BRL hardy within this industry is pr ...

BT Global Services Strategic Analysis

Example essay. Published: 26th May 2017

In the past BT Global services strategy has experienced hard times, resulting in the company incurring high levels of debt through the heavy use of joint ventures. In recent times, BT Global Services ...

Bubba Gump Shrimp Restaurant Is A Seafood Restaurant Marketing Essay

Example essay. Published: 1st Jan 2015

Bubba Gump Shrimp Co. Restaurant is a seafood restaurant inspired by Forrest Gump movie that succeed in 1994. In 1996, the first Bubba Gump’s restaurant was opened in Monterey, California. The ...

Bubble Tea The Marketing Plan Marketing Essay

Example essay. Published: 1st Jan 2015

Bubble Tea is one of the most popular non-alcohol drinks in Taiwan and Hong Kong, and it is what coffee is to the western world to Taiwan and Hong Kong. There are a lot of bubble tea shops in almost e ...

Bucharest The Capital Of Romania Small Pairs Marketing Essay

Example essay. Published: 1st Jan 2015

There were very only few hotels and family run restaurants that served only very few local traditional foods such as “Mititei and Ciorba”. “Mititei is grilled meat balls (mini sausag ...

Building a Brand

Example essay. Published: 29th Dec 2017

Introduction The American Marketing Association (1960, pp. 9-10), stated one of the first definitions of a brand. They stated that a brand was “a name, term, sign, symbol or design, or a combina ...

Burberry Brand Faced Lot Of Problems Marketing Essay

Example essay. Published: 1st Jan 2015

Compare Burberrys market position relative to that of its competitors, including Polo, Armani and Gucci. Answers: Burberry had positioned itself into a luxury lifestyle brand that was inspirational, ...

Burberry Is A Luxury Fashion House From Britain Marketing Essay

Example essay. Published: 1st Jan 2015

Conduct an environmental and organizational audit of the organization making use of PESTEL, Porter’s 5 forces; SWOT Analysis, Value Chain analysis etc. (use any 2 strategic audit models). Based ...

Burberry Market analysis

Example essay. Published: 12th Jun 2017

The brand- Burberry founded in 1856 is a leading International brand for both men and women. This report aims to identify Burberry’s marketing position in order to make recommendations. I have d ...

Burberry Market Position and Competitor Analysis

Example essay. Published: 17th Jul 2017

Ans: Burberry’s target customer is someone who wants luxury while being functional. The brand’s point of difference with other luxury brands is that they could be luxury, aspirational, and ...

Burberry The Well Known Luxurious Brand Marketing Essay

Example essay. Published: 1st Jan 2015

Burberry, the well-known luxurious brand, comes from England. It has existed since 1856, and was originally made by Thomas Burberry, of London. Currently, Burberry is an international brand and their ...

Burberrys Current Markets and Product Lines

Example essay. Published: 1st Jan 2015

Q-1 Analyze Burberry’s current products and markets and identify potential new target market opportunities and new market opportunities. Use the Ansoff growth matrix as the theoretical framework ...

Burberrys Market Position And Its Competitors Marketing Essay

Example essay. Published: 1st Jan 2015

Burberry has positioned itself as a staple for both, luxury and functionality. This positioning method has been consistent throughout the life of the Burberry brand and is a main driver in propelling ...

Burger King Company Report and Summary

Example essay. Published: 1st Jan 2015

This report is about the Burger king, a leading chain of fast food industry. This report is about its all strategies which they have used to carry out their business in Middle East. Burger king is con ...

Burger King Market Analysis

Example essay. Published: 17th Jul 2017

Burger King known as Insta-Burg King was established in 1953 but then company ran into financial difficulties and was taken over by David Edgerton & James Mclamore. Today it is headquartered in F ...

Burts Bees: A financial analysis

Example essay. Published: 12th May 2017

In the Burt’s Bee’s case, there is a whole list of opportunities that can be identified. These include being eco-friendly, providing all natural products and sticking to that concept, cate ...

Business analysis and overview of titan watches

Example essay. Published: 1st Jan 2015

Titan is one of the largest watch producer in India and sixth largest in the world. Titan manufactures over 7 million watches per annum and have 65 million customer. In 1984 titan was established as ...

Business analysis of asda

Example essay. Published: 1st Jan 2015

ASDA is the one of the rising name in the United Kingdom when we talk about quality focused retailers. Normally, a customer would say that they prefer ASDA retails because it offers multiple products ...

Business Analysis Of High End Cosmetic Sector

Example essay. Published: 27th Apr 2017

China, as the second largest economic entity of the world, has the biggest population over the world. As the increased living standard of Chinese people, the consumption on fashion and cosmetics is en ...

Business Analysis Of HSBC

Example essay. Published: 25th Apr 2017

HSBC is public limited bank and it’s headquartered is located in London, England since 1993. HSBC bank was founded in 1865 in and it was started with name ” The Hong kong and Shanghai Bank ...

Business Analysis of Morrisons

Example essay. Published: 10th Jan 2018

Executive Summary In this competitive era every organization is facing financial ups and downs from last few years due to recession. UK has a wide variety of retailers all with big infrastructure and ...

Business analysis of Procter and Gamble

Example essay. Published: 14th Jul 2017

William Procter and James Gamble form Procter and Gamble, a partnership in Cincinnati, Ohio, to manufacture and sell candles and soap. He established Procter and Gamble in 1837 in united States of Ame ...

Business Analysis Of Tata Docomo About

Example essay. Published: 2nd May 2017

TATA DOCOMO is Tata Teleservices Limited’s telecom service on the GSM platform – arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November ...

Business Analysis The Uk Grocery Industry Marketing Essay

Example essay. Published: 1st Jan 2015

The report below provides an insight into UK grocery retail industry with emphasis on its external environment analysis and the structure of the industry analysis. Specifically, it analysis the extern ...

Business and market analysis of Costco

Example essay. Published: 24th Apr 2017

Costco wholesale corporation, is carry a membership of warehouses and sell high quality and national brands to resale and individual who have a membership in low prices, their first operated was on 19 ...

Business and market analysis of Tea company

Example essay. Published: 8th May 2017

Tapal Tea (Pvt) Limited is one of the leading manufacturer of brand tea in Pakistan and south Asia. This product is introduced by Adam Ali Tapal in 1947. Its business is growing from day by day throug ...

Business and market overview of Harley Davidson

Example essay. Published: 1st Jan 2015

Harley-Davidson celebrated its 100th year’s success on August 31, 2003. H-D is considered as one of the largest in manufacturing of motorcycles in the world. 2001 was the year when H-D was awar ...

Business and market overview of mobilink

Example essay. Published: 1st Jan 2015

Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, started its operations in 1994, and has become the market leader both in terms of growth as well as having the largest customer subscriber base in ...

Business And Marketing Plan For A Italian Restaurant Marketing Essay

Example essay. Published: 1st Jan 2015

The location is very good as the CITYPRIDE multiplex is situated in KOTHRUD which is the fastest developed suburb in Pune.It is located close to the market area with Proximity to a number of colleges, ...

Business and marketing strategies for Citibank

Example essay. Published: 1st Jan 2015

Introduction Citibank engages in consumer, corporate banking and financial services and it is part of the Conglomerate giant Citigroup. The bank was established in 1812 and was known as City Bank of N ...

Business And Marketing Strategies Of London 2012 Olympics Marketing Essay

Example essay. Published: 1st Jan 2015

Olympic is global event, it is world participate event and whole world becomes a one village with one ambition. With this event, more people migrate to London and others people are indirectly particip ...

Business And Marketing Strategy For Swatch Marketing Essay

Example essay. Published: 1st Jan 2015

Swatch is one of the most successful brands of the Swatch Group. Its first line of plastic quartz analog line was launched in 1983, and went to become a global phenomenon. It is a cost effective, clas ...

Business background and overview of Nestle

Example essay. Published: 1st Jan 2015

The Nestle is almost 140 years old company providing the vast variety of the products across the world. The company as it is very old and senior in its category have its roots in almost every country ...

Business Background Of Hilton Hotels

Example essay. Published: 16th May 2017

Hilton Hotels Corporation is the prominent global hospitality corporation, with over 3,890 hotels and with more than 642,000 rooms in 91 countries and in excess of 135,000 crew members worldwide (Stip ...

Business description and market analysis for cadbury

Example essay. Published: 1st Jan 2015

Cadbury is a global manufacturer, marketer and distributor of branded confectionery. The company’s confectionery business operates chocolate, gum and sugar categories. The company along with its ...

Business Enviornment Of Asian Paints

Example essay. Published: 18th May 2017

The external environment includes all factors outside the organizational boundaries to which managers must pay attention to help their organization compete effectively. The macro- ...

Business environment and strategic management

Example essay. Published: 14th Apr 2017

Chapter One: Introduction General Background Of Research The large companies, which have been in decline for decades, are now coming back again. More and more companies extend their scale and open sub ...

Business Environment Assessment Of Bisleri Marketing Essay

Example essay. Published: 1st Jan 2015

A study of business environment is very useful to anticipate opportunities and to plan resources to exploit these opportunities successfully. It can also be used as an early warning system to prevent ...