Marketing Essays

Airbus vs Boeing and the Airlines Industry

Example essay. Published: 4 April 2025

In the airlines industry, Airbus vs Boeing is the long drawn competitive rivalry on various fronts and using different strategies….

Starbucks International Entry Methods and its Global Marketing

Example essay. Published: 29 March 2025

In 1971, in Seattle’s Pike Place Market, two teachers and a writer opened the first Starbucks retail shop. UKessays.com tackles Starbucks international methods….

Customer Relationship Management In Indian Banking Sector Marketing Essay

Example essay. Published: 26 March 2025

A UKessays.com marketing essay on Customer Relationship Management and marketing strategy in the Indian Banking Sector….

The Customer Satisfaction Model

Example essay. Published: 11 February 2025

This chapter will provide a description of how the dependent variable customer satisfaction is linked to the independent variables perceived quality, perceived value and customer expectations. The definitions of the abovementioned variables will also be discussed….

Differentation strategies and its use by organizations

Example essay. Published: 5 February 2025

An organization that adopts a differentiation strategy seeks to distinguish itself from competitors through the quality of its products or services. Organizations that successfully implement a differe…

The Ever Changing Market Place Of Oman Marketing Essay

Example essay. Published: 10 July 2023

Oman Retail Industry is characterized by a strong consumer demand, robust economic growth, distinct demographic factors and high end technology system that ensure the better customer service and effic…

Pestel and Five Forces analysis of Singapore Airline

Example essay. Published: 29 June 2023

Singapore Airlines is the national carrier of Singapore, which has an international presence, but a focus on the Asian and Australasian markets. Founded in 1972, the Airline has grown and co…

Comparison of Traditional and Digital Marketing

Example essay. Published: 13 October 2021

A comparison of traditional marketing and digital marketing and the effectiveness of each of the strategies….

Analysis of Export Market Potential for New Zealand Cider Producer

Example essay. Published: 12 October 2021

A plan to focus on Z Cider’s value proposition and to help it achieve export growth, especially in the fast-growing Chinese market….

Toyota’s Hybrid Cars: A Marketing Plan

Example essay. Published: 11 October 2021

The goal of this marketing plan is to improve certain aspects of a Toyota’s hybrid cars in order to make it even more environmentally friendly….

Strategic Marketing Plan for Beverage Retailer

Example essay. Published: 8 October 2021

A marketing plan for Second Cup Coffee designed to enable the business to overcome the impact of the Covid-19 pandemic….

Business Strategies of Burger King

Example essay. Published: 6 October 2021

This report is to aim the overall business strategies of Burger King. In 1991, the Canadian fast food industry was in a period of declining sales and Burger King was being outspent by its major competitors ….

Strategic Analysis of Tim Hortons

Example essay. Published: 4 October 2021

Tim Hortons is possibly the leading publicly traded restaurant chain in Canada, it enjoys its success due to its inhabitation of a much smaller market in comparison to markets in U.S., India, and China. To be the best of the lot, Tim Hortons cannot exclusively depend on a single market….

Case Analysis of Macy’s after the 2008 Recession

Example essay. Published: 27 September 2021

Macy’s leadership strategic decision became questionable when the recession continued after 2008, because for the first time in several years it was unable to sell off its substantial Christmas inventory….

Overview of Boots Pharmacy

Example essay. Published: 27 September 2021

Boots is the largest pharmacy chain in Europe with an with an excellent reputation for differentiated health and beauty products and customer care. Their strategy is to develop Boots into the world’s leading pharmacy-led health and beauty retail brand, focused on helping people look and feel their best. …

Understanding the Customer Decision When Buying

Example essay. Published: 24 September 2021

For the past few years, the economy in the globalization world is getting tighter. This is also affecting the economy growth in the food industry. Therefore, to be able survive in the industry, maximising profit through selling product become every company’s priority. In order to achieve that purpose, a company have to be able to understand consumer purchase decision especially based on a food packaging….

Overview of Ceylon Biscuits Limited

Example essay. Published: 24 September 2021

Ceylon Biscuits Limited is a well establishing Company in Sri Lanka. Presently CBL have more than 50 food products and organization management is planning to enter the international market….

Advantages and Disadvantages of the SERVQUAL Model

Example essay. Published: 23 September 2021

This essay provides an overview regarding the SERVQUAL model, his advantages and disadvantages; followed by the variables (independent and dependent variables) that constitute the model; and finalizing with a conclusion….

The Different Elements in the Communication Mix

Example essay. Published: 23 September 2021

A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing….

Report on the ‘Packed Spices’ produced by Shan Foods

Example essay. Published: 23 September 2021

This report will largely focus on the ‘Packaged spices’ of Shan Foods, something that later went on to become the starting point of Shan Foods as a proper company. Shan Foods started off from a single room in 1981 and today it stands as the major exporter of premium quality packaged spices, recipe mixes, rice, pickles and desserts….