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A Business Plan for Just In Time Caring Ltd.

Paper Type: Free Essay Subject: Business
Wordcount: 1421 words Published: 18th Oct 2016

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Executive Summary



Keys to Success

Organization Summary

Company Ownership

Location and Facilities


Management Summary

Market Analysis

Target Market

Other Service Providers

Contact US


JUST IN TIME CARING LTD is Health and Safety Consultancy designed to help reduce accidents at work, increase productivity, enhance employee morale and help businesses to retain high quality employees.

Proper Risk Management is about practical steps to protect people from real harm, not bureaucratic back covering. JITCL keeping in mind the need of work place health and safety in United Kingdom, will offer professional services to every size of business no matter from a small shop to corporate clients.


The objectives of JITCL are:

•Establish healthy and safe systems of work for employees.

•Increase revenue, by expanding the Target Market to nearby areas in quarter 4 of Year 1.

•Increase client base, by getting efficient and effective Marketing Strategy.

•Implement new advertising campaign.

•To generate sufficient profit to finance future growth and to provide the resources needed to achieve the other objectives of the company and its owner.

•To grow the business at a rate that is both challenging and manageable, leading the market with innovation and adaptability


The short term objective is to start this company quickly and inexpensively, with a minimum of debt.

The long term objective is to grow the company into a stable and profitable entity that the owner can easily and comfortably manage.


JITCL’s keys to success and critical factors for the next three years are:

  • Development and implementation of a successful marketing strategy/plan to employers.
  • Recruitment of experienced medical and administrative talent.
  • Commitment to continuously improve the quality of service.
  • Demonstrate a financial return on investment.
  • Commitment from Senior Management


JUST IN TIME CARING LTD is committed to providing customized services to meet the occupational health and safety needs of area businesses and industries in its target market. JITCL is based on the belief that healthy employees are more productive and efficient. For this reason, it provides wellness strategies and programs to businesses. This combines promotion of total health–body, mind and spirit–designed to facilitate positive lifestyle changes of a company’s work force.


JUST IN TIME CARING LTD was established in February 2014. The company is located in Slough and was established by Mr Mohammad Atiq.

Mr Mohammad Atiq is an active director and 100% shareholder in the company. He is entitled Occupational Health Adviser. Mr Atiq holds a degree in Occupational Health and Safety from Cardiff Metropolitan University. Being a graduate and having experience in this field, he has an aptitude to deliver remarkable skills in his diverse field to make a space for himself and his company.


JITCL provides services between 9-5 7 days a week. The office hours are 9am to 5pm Monday to Friday.

JITCL will look to offer Health and Safety programs at the employers’ workplace, once the minimum employee participation requirements are met.

JITCL’s Head Office is currently located at 150 WELLINGTON STREET, SLOUGH, SL1 1RP. The Company will work from the customers’ workplace, depending on the need of the customer.


JITCL is convinced that the well-being of client/company is imperative to the health of our community. JITCL understands that accidents, illnesses, and sick days directly affect business efficiency, morale and profit. Maintaining healthy employees translates into a more productive work force. JITCL exists to encourage employees to set personal health improvement goals while reinforcing good principles.

We will develop a strategy with each customer so that it best suits the needs of each individual employer. The program will be designed to facilitate positive lifestyle changes in a company’s employees. Our services will include (but are not limited to) the following:

  • Inspection of workplace areas to ensure compliance with health and safety legislation.
  • Preparing health and safety policies and procedure.
  • Assessing the work environment.
  • Managing Risk at the workplace.
  • Managing Major Industrial Accidents.
  • Managing Occupational Accidents.
  • Assessing the workplace safety and reporting to management with recommendation on reducing risk at workplace.

Our program will aim to help companies achieve the following goals:

  • Reduce employee healthcare costs.
  • Improve health and safety in the workplace.
  • Increase productivity.
  • Enhance employee morale.
  • Retain high quality employees.
  • Create a positive return on investment.


The management team will initially consist ofMr. Mohammad Atiq who is a Cardiff Metropolitan MSC Occupational Health and Safety graduate.


Companies are generally categorized in the following manner:

  • Home Office Businesses – consisting 1-5 employees.
  • Small Businesses – 5-50 employees
  • Medium Businesses – 50 – 500 employees
  • Large Businesses -500+ employees

All employers, whatever the size of the business, must have the health and safety policy in place and it’s a continuous cycle that requires further improvements and implementation of new regulations of Health and Safety Law. The below cycle best describes it;

Ref: http://www.snh.org.uk/uplandpathmanagement/3.1.shtml


Currently the target market for JITCL will be the Small Businesses or the Home Office Businesses. The Reason for this being that most such business do not recognize that they have the need for our services yet, or are just starting out and need a service such as ours.

After a couple of years and having built a client base, JITCL can then look to approaching Medium and large businesses and tailoring our marketing and sales strategy for this.


Currently, there seems to be only few other companies that are providing the same services within a 10 mile radius. This means that there is ample opportunity to grow as there is lack of competition. The other companies under the Health & Safety Consultancy are searched over the internet and listed below;

Our Rivals in the business:

Health & Grace

10 Canada Rd, Slough, Berkshire, SL1 1SE

Tel: 07865 988957

New Linc Healthcare Services

335a High St, Slough, Berkshire, SL1 1TX

Tel: 01753 535921

Anntara Management Ltd

P.O Box 3563, Slough, Berkshire, SL3 3BT

Tel: 07831 512528

Aline Associates

28 Fairfield Rd, Burnham, Slough, Berkshire, SL1 8AH

Tel: 01628 663722

Prisma Associates Ltd

Woodfield Taplow Common Rd, Burnham, Slough, Berkshire, SL1 8LP

Tel: 01628 602791




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